Apple has requested unique episode art for each podcast episode on Apple Podcasts as part of the continuous improvement of its ecosystem, starting with iOS 17. The change promises to create a more visually engaging and appealing platform, giving hosts the opportunity to highlight their creativity while engaging their audience better. Let’s dive into what this means and how to effectively comply with these new requirements.
Why is Apple Making This Change?
Podcast hosts previously only needed to provide cover art for their shows, but with the advent of iOS 17, Apple wants to take the user experience a notch higher by requiring episode-specific art. This move makes every episode stand out and provides a richer, more personalized listening experience.
Not only does this create a visually appealing browsing experience for listeners, but it also gives podcast hosts a new medium to express the essence of each episode, provide context, or simply grab the attention of potential listeners.
How to Comply with Apple’s New Podcast Episode Art Requirements
Creating episode-specific artwork might seem like another thing to take up your precious time, but I think it’s one well worth it.
Here are some key tips to help you create effective episode artwork that complies with Apple’s specifications:
1. Follow Apple’s technical requirements: According to Apple, episode artwork should be a square, at least 1400×1400 pixels and no larger than 3000×3000 pixels, in JPEG or PNG format, and in the RGB color space. It shouldn’t contain explicit content and must adhere to Apple’s content guidelines.
2. Keep it simple: The art should be clear and legible even when scaled down on a mobile device. Avoid intricate details that may not be visible in smaller dimensions. Focus on using bold, contrasting colors, and large, easy-to-read fonts. Using shorter titles, or an abbreviated version of your title, will be helpful.
3. Represent your content: Your episode artwork should offer a glimpse into the content of the episode. Consider using a picture of the guest speaker, a snapshot from the episode, or an abstract image that represents the main theme of the episode. Include the episode number to enhance the user experience when searching for a specific episode.
4. Stay consistent: While each episode will have unique art, maintaining some consistent elements across all your artwork can help your brand identity. This could be in the form of a logo, color scheme, or typography. This can be the same template with different color for each episode. Or a series of 3 to 5 different templates that get rotated repeatedly.
5. Be mindful of copyright: Only use images and designs that you have the rights to use. Breaching copyright can lead to legal issues and having your podcast removed from Apple Podcasts.
I already create custom art for each podcast episode. Here’s an example of how I might change mine to comply with Apple’s suggestions.
Creating episode-specific art adds a new dimension of creativity to your podcast, helping to increase engagement and potentially attract a wider audience. So, get your creative hats on and make the most of this exciting opportunity to visually represent each episode’s unique personality and content.
Although it might seem like additional work, it’s a chance to set your podcast apart in a crowded market. Your episode art could be the factor that entices a new listener to hit the play button.
Remember, the art is an extension of your podcast’s identity – make it as engaging, inviting, and reflective of your content as possible.